Branch Basics
The Concentrate
A concentrated base designed to dilute into several household cleaning formulas.
Category: Home & cleaningThe store became a guide
Good things, vetted better.
We no longer sell the shelf. We research it—then show you the best current places to buy each pick, with the lowest item price first.
All of the goods. Far less guesswork.
39original products recovered
4original shopping categories
18plain-English research briefs
0products sold by us
The original aisles
Shop by the routine you’re replacing.
The former store’s catalog, rebuilt as a comparison guide. Every listing includes current seller options and honest availability notes.
Start here
Original favorites, newly compared.
Cleo + Coco
Charcoal Deodorant
An aluminum-free charcoal deodorant available in standard and sensitive-skin formulas.
Category: Personal care
Thinkbaby
Baby Sunscreen SPF 50+
A high-SPF mineral sunscreen with water resistance for babies over the labeled age threshold.
Category: BabyOur standard
Useful caution. No fear theater.
Start with primary sources
We read peer-reviewed papers and current FDA, EPA, CDC, and CPSC materials, then link you straight to them.
Name the evidence type
A randomized intervention, a cohort association, and a mouse study answer different questions. We label each one.
Show the limits
Every brief includes a caveat. A “phthalate-free” marketing claim is not the same thing as independent laboratory verification.
Turn evidence into manageable choices
Our recommendations emphasize repeat exposures and practical swaps—not replacing everything you own.
The research ledger
Read the finding. Then read the fine print.
Exposure reduction Randomized trial
A seven-day low-plastic intervention
Food with minimal plastic contact reduced several urinary plastic-associated chemical markers within seven days.
Nature Medicine, 2026 Read summary
Exposure reduction Scoping review
Which exposure-reduction interventions work?
Most interventions lowered at least one biomarker, and policy-level changes generally produced the largest reductions.
Environmental Health Perspectives, 2024 Read summary
Pregnancy Human cohort
Phthalates and blood pressure in pregnancy
The study examined whether pregnancy exposure markers for phthalates and newer substitutes tracked with blood-pressure patterns and hypertensive disorders.
Environmental Research, 2025 Read summary
Pregnancy Human cohort
Birth outcomes and estimated US burden
Higher prenatal phthalate biomarkers were associated with shorter gestation and preterm birth, then modeled as a substantial population burden.
The Lancet Planetary Health, 2024 Read summary